LISTEN: Gen Z Looks to TikTok for Purchase Decision Influence

A brand new survey from Her Campus Media, a Gen Z media and faculty advertising and marketing firm, finds that greater than half of Gen Z prefers TikTok as its search engine of alternative, and TikTok greater than every other influences their buy selections. Tune in to Information/Speak 760 AM WJR weekday mornings at 7:11 …

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A brand new survey from Her Campus Media, a Gen Z media and faculty advertising and marketing firm, finds that greater than half of Gen Z prefers TikTok as its search engine of alternative, and TikTok greater than every other influences their buy selections.

Tune in to Information/Speak 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Enterprise Beat. Listeners exterior of the Detroit space can pay attention dwell HERE.



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