Not Only Is This Towel Supremely Soft, It Costs The Planet 98.5% Less Water

At mbg, we’re at all times on the lookout for methods to attenuate our carbon footprint–as a result of our well being and the well being of the planet are one and the identical. That features buying sustainably and supporting eco-conscious manufacturers the place potential. We’ve spent loads of time speaking about sustainable vogue, in addition to sustainable meals, sustainable magnificence, sustainable kitchen merchandise, and extra. However there’s one vital class of home items we haven’t coated but: towels.

Towels are part of our on a regular basis lives. And but, nobody is speaking about how environmentally taxing it may be to create them. That’s the place luxurious textile model, Micro Cotton, shines. With a aim to turn out to be carbon impartial, Micro Cotton is taking proactive steps to cut back the quantity of water and vitality used of their manufacturing practices. And the most effective half is the standard of their mushy and absorbent towels shouldn’t be compromised within the course of. However let’s take a better have a look at what makes Micro Cotton towels extremely sustainable––and why it’s best to make the change.