Twitter’s new CEO, Linda Yaccarino, makes first public comments following announcement of role

Final week, it was introduced that Linda Yaccarino can be taking up Elon Musk’s tasks because the CEO of Twitter. Now, the previous promoting govt is talking about her new position on — the place else? — Twitter.

Billionaire Musk tweeted Yaccarino’s job announcement on Friday, writing, “I’m excited to welcome Linda Yaccarino as the brand new CEO of Twitter!” including that they might be working collectively to “rework this platform into X, the all the things app.” She is anticipated to begin throughout the subsequent six weeks.

On Saturday, Yaccarino quote tweeted Musk, thanking him and writing, “I’ve lengthy been impressed by your imaginative and prescient to create a brighter future. I am excited to assist deliver this imaginative and prescient to Twitter and rework this enterprise collectively!” 

In a second tweet, Yaccarino wrote, “I see I’ve some new followers… I am not as prolific as [Musk] (but!), however I am simply as dedicated to the way forward for this platform. Your suggestions is VITAL to that future. I am right here for all of it. Let’s preserve the dialog going and construct Twitter 2.0 collectively!”

Yaccarino, who was beforehand NBCUniversal’s head of promoting, is moving into a task with {qualifications} that may very well be instrumental to the platform’s future. In November, half of Twitter’s high advertisers appeared to go away the platform inside a month of Musk’s takeover, in response to a report — slashing an estimated $750 million in income.

“There may be heavy lifting forward for Twitter on the digital promoting entrance because the platform now must get again advertisers whereas monetizing its consumer base,” Wedbush know-how analyst Dan Ives advised CBS Information. 

In December, Musk launched a ballot on Twitter asking customers to vote on whether or not he ought to step down from his position as CEO. Greater than 57% of respondents voted sure.

Musk, who stated he would “abide by the outcomes” of the ballot, wrote in a follow-up tweet, “I’ll resign as CEO as quickly as I discover somebody silly sufficient to take the job! After that, I’ll simply run the software program & servers groups.”

In his announcement in regards to the new CEO, Musk stated Yaccarino would “focus totally on enterprise operations” whereas he turns to “product design & new know-how.”